Twitter rolled out a new update!

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Twitter made an effort to provide publishers with more actionable data to help them improve their performance on Twitter. Finally, Twitter released its new Insights tool — Timing is Everything.

Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.

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